AMAZON ACCOUNT SUPPORT · UNITED KINGDOM
Amazon allows some forms of dropshipping and prohibits others. If your account or listings were removed for a dropshipping policy violation, we help you understand what Amazon objected to, gather accurate evidence and write a clear appeal. The Creative Circuit is a digital and Amazon marketing agency, not a law firm. Amazon decides every outcome, so we never guarantee reinstatement.
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Quick answer: Amazon’s dropshipping policy generally expects you to be the seller of record, to identify yourself as the seller on packing slips, invoices and other paperwork, and to handle customer returns yourself. Buying from another retailer and having it ship straight to your customer under its own name is the usual cause of violations. Amazon’s wording changes, so check the current policy in Seller Central before you appeal.
In broad terms, the policy centres on three points: you must be the seller of record, you must be identified as the seller on all packing slips, invoices and related information, and you are responsible for accepting and processing customer returns. A supplier or wholesaler may ship on your behalf in some arrangements, but only if those points are met.
We help you compare your real fulfilment process against the current policy, identify the gap and plan an honest response. If the model cannot comply with the policy, we say so plainly and can discuss other ways to sell.
This support is for sellers who use suppliers, wholesalers or third-party fulfilment and received a notice that mentions dropshipping. You may need help if any of the following applies.
Amazon’s wording changes from time to time. Always read the current policy and your own notice in Seller Central.
A customer receives a package, invoice or branding from a different retailer.
Fix: ensure paperwork identifies your business as the seller.
Slips that do not identify you can breach the identification requirement.
Fix: use neutral or branded packing slips that show your business.
Customers told to return items to a supplier or another retailer.
Fix: provide a returns process where you accept and process returns.
Purchasing from another retailer’s public shop and shipping to your customer.
Reality check: this model is generally what the policy prohibits.
Delivery delays can draw attention to the fulfilment route.
Fix: review supplier lead times and update your listing promises.
A verbal arrangement is hard to evidence.
Fix: put the arrangement in writing with a verifiable wholesaler or manufacturer.
Tracking and order data can suggest retail-to-retail fulfilment.
Fix: understand your own data before you write the appeal.
Generic appeals without real changes are often rejected.
Fix: include specific corrective actions and evidence.
1
We review the Amazon message, affected ASINs or orders and any policy wording quoted.
2
We map how you source, pack, ship and handle returns, from purchase to delivery.
3
We identify where your set-up falls short of the policy and which parts can be corrected.
4
You correct the process and gather evidence of the change, such as agreements and sample paperwork.
5
We help you write a factual plan covering root cause, corrective actions and prevention.
6
You confirm every statement and submit through Seller Central. We help you track replies.
Use the exact list in your Amazon notice. The table shows how policy points usually link to evidence.
| Policy point | What Amazon may want to see | Typical problem |
|---|---|---|
| Seller of record | Supplier or wholesale invoices showing you as the buyer | Invoices from a retail store |
| Seller identified | Packing slip and invoice samples showing your business name | Supplier’s name on the paperwork |
| Returns | A written returns process and return address | Customers sent to the supplier |
| Supplier arrangement | An agreement with a wholesaler or manufacturer, where relevant | Verbal arrangement only |
| Corrective action | Changes made and dates | Promises with no changes |
A short, accurate summary lets us judge the scope quickly. Where possible, gather the following.
The Amazon notice: the full text, the date and any case ID
An order walk-through: a plain description of how an order reaches the customer
Supplier details: supplier names, agreements and invoices
Sample paperwork: the packing slips and invoices customers actually receive
Returns process: your return address and how returns are handled
Previous appeals: what was sent, when and any replies
Please note: use secure channels for sensitive records. Do not send passwords, one-time codes or full bank details through an ordinary contact form. We will never ask for them.
Honest, specific descriptions are more credible than vague ones. We will not help conceal fulfilment.
Amazon looks for real changes to the process, not promises.
Make sure documents identify you as the seller where the policy requires.
Commit only to steps you can maintain.
A specific, honest plan is easier to assess.
A wholesaler or manufacturer shipping to your customer on your behalf can be acceptable only if you remain the seller of record, the paperwork identifies you and you handle returns. Buying from another retailer, such as a consumer marketplace or shop, and having it deliver to your customer is the typical prohibited pattern. Read the current policy and apply it to your own set-up.
Look at recent orders and customer messages for signs that the parcel showed another retailer’s name or took too long. Check what your supplier puts in the box and what documents are generated. The trigger is often a handful of orders rather than your whole catalogue.
If the current arrangement cannot be made compliant, the honest corrective action may be to change supplier, hold stock yourself or use Fulfilment by Amazon. A plan of action should describe what has actually been done, with dates and evidence.
Check whether Amazon asked for something you have not supplied. Strengthen the evidence, correct any inconsistency and respond with a clearer plan. Repeating the same text rarely helps.
UK sellers often source from UK and overseas wholesalers, which affects paperwork, delivery times and consumer rights.
This comparison is a general guide to how the policy is commonly applied. Always read the current wording.
| Question | Generally acceptable arrangement | Generally prohibited pattern |
|---|---|---|
| Source | Wholesaler or manufacturer | Another retailer’s public shop |
| Seller of record | You | Unclear or the other retailer |
| Paperwork | Identifies your business | Shows another retailer |
| Returns | You accept and process them | Customer sent to the supplier |
| Evidence | Agreements, invoices, sample slips | Retail receipts and mismatched documents |
The Creative Circuit is a digital and Amazon marketing agency working with UK sellers. We do not publish client counts, ratings or case results on this page, because we only state what we can stand behind.
A dropshipping policy appeal is a marketplace process, not a legal dispute. If you have a contract dispute with a supplier, or questions about consumer law, speak to a qualified solicitor.
The Creative Circuit is a digital and Amazon marketing agency. It is not a law firm and does not provide legal advice or represent anyone in legal proceedings. Amazon decides every appeal, and no result can be promised.
Indicative price: £150. We review your Account Health status and notices, then set out the issues, evidence gaps and sensible next steps.
Best when you want a clear picture before deciding what to do.
Indicative price: £495. For a suspension with a clearly defined issue and usable records. We read the notice, organise your evidence and help you draft a response to submit.
Best for a single, well-defined notice.
Indicative price: from £895. For rejected appeals, several linked issues or a long evidence history. We review the history and agree a written scope first.
Best when earlier appeals have not worked or several issues overlap.
Prices are indicative and can change with the scope of your case. We confirm the scope and total fee in writing before any work begins. No outcome is guaranteed, because Amazon decides every appeal.
Some models are allowed if you meet the policy, including being seller of record, identifying yourself on paperwork and handling returns. Others are prohibited. Check the current policy.
Usually because Amazon believed orders were shipped from another retailer under that retailer’s name, or the paperwork and returns did not meet the policy.
Yes. You can submit an appeal with a plan of action that explains the cause and the changes you have made.
The root cause, corrective actions already taken, preventive measures and supporting documents.
Only if the arrangement meets the policy. We can review the set-up with you.
It means you are the business responsible for the sale and shown as the seller. Check the current policy wording for the exact requirements.
The policy expects you to be identified as the seller on packing slips, invoices and related information. Check the current wording.
Amazon does not guarantee a time. Check Seller Central.
No. We help prepare the evidence and wording. Amazon decides.
No. We will not help conceal fulfilment or mislead Amazon.
No. The Creative Circuit is a digital and Amazon marketing agency, not a law firm.
Tell us what Amazon has said and describe how an order reaches your customer.
Avoid sending passwords, one-time codes or full bank details through an ordinary contact form. Any decision to proceed is made together after we understand the notice.
The Creative Circuit
A UK Amazon marketing and digital agency helping businesses improve how they attract customers and present their products online.
© 2026 THE CREATIVE CIRCUIT UK LTD. Company number 16053326.
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